2023 Ford F-150

GET THE TRUCK YOU'VE ALWAYS WANTED

We mold, strengthen and adapt ourselves to fit our lifestyle. The truck you own should do the same. Create the F-150® to fit your needs for work, play-or both.

EVERY DETAIL MATTERS

It's not just one thing that makes a great truck, it's a combination of features that make your truck great. From powerful engines to smart technology, there's an F-150® pickup to fit all aspects of your life.

NO WORK BENCH. NO OUTLET. NO PROBLEM.

The traditional workplace is passe. Ford F-150® puts productivity at our forefront with the convenient tailgate work surface, available built-in electrical power and 14,000 lb. tow rating and 3,310 lb. payload capability.

FORD F-150® POWERBOOST™ HYBRID

The 2023 F-150 PowerBoost™ Hybrid is altering the hybrid landscape with powerful, efficient performance matched with its legendary capability.

NEXT TIME SOMEONE TELLS YOU TO GET LOST... THANK THEM.

When it's just you - and a best friend - far away from cellular towers, you'll appreciate the time to relish in quiet solitude. Your F-150® is just the means to get you there.

Available Ford Accessories.

THERE'S MORE TO THIS TRUCK THAN GOOD LOOKS

KEEPS ON TOWING. DAY IN, DAY OUT AND DAY OFF.

From the farm to the boat launch, F-150® never rests with reliable strength and capability. Tow rating of 14,000 lb. * that allows you to pull heavy loads with ease.

*Max towing on F-150® SuperCrew 8 box and SuperCrew® 4x2 with available 3.5L EcoBoost, Max Trailer Tow Pkg. Not shown. F-150® King Ranch® SuperCrew 4x4 shown. Class is Full-Size Pickups under 8,500 lbs. GVWR. Max towing varies based on cargo, vehicle configuration, accessories and number of passengers.

HAULS THE MOST IN ITS CLASS

When it's your job to carry the weight of eight hours and load after load; having a best-in-class available payload* rating of 3,310 lbs. helps take some of the weight off.

*Max payload on F-150® Regular Cab 8' box 4x2 with available 5.0L V8 engine and Max Trailer Tow and Heavy-Duty Payload Pkgs. Class is Full-Size Pickups under 8,500 lbs. GVWR. Max payload varies and is based on accessories and vehicle configuration. See label on doorjamb for carrying capacity of a specific vehicle.

FREEDOM OF CHOICE

When it comes to performance, durability and capability, the 2023 Ford F-150® pickup checks all the boxes. Whichever model you choose, there's a treasure trove of standard and available features, so your ideal pickup can be equipped to be - and do whatever you want.

FROM HYBRID TO HORSEPOWER THERE'S A POWERPLANT FOR YOU

From a mileage friendly Hybrid to a pin you to your seat 450 horsepower V6 engine on up to the 5.0L Ti-VCT V8 workhorse, Ford F-150® delivers the power.

HANDLES ANY SIZE CREW - FROM TWO TO SIX

Whether you have a working crew or a crew of happy campers, there's a cab to fit your needs with spacious leg and head room to accommodate all sizes.

BOX OPTIONS TO FIT YOUR NEEDS

Often overlooked but equally important, choosing the right size truck bed can make all the difference when faced with important cargo carrying needs.

AMPED UP FOR WORK OR PLAY

Leave the generator at home. With Pro Power Onboard,* your F-150® pickup becomes its own energy source. So you'll have electricity on-demand to power your circular saw - or coffee maker.

*See Owner's Manual for important operating instructions.

ROLLING WORK BENCH

There's never down time with a Ford F-150® pickup on your crew. While others search for an outlet or work bench, you can keep productivity moving with the available Tailgate Work Surface and Pro Power Onboard.

TAILGATE WORK SURFACE

The F-150® is a platform your business can run on. Built with durable composite construction materials and practical details that help simplify and support your work, the flat surface is grained to help avoid slips and integrated with functional tools like rulers, a mobile device holder, a cupholder, and even bottle openers when you need to take a break or enjoy the end of a long day.

PRO POWER ONBOARD

Keep the power flowing and work moving even when an outlet isn't to found anywhere. With up to 6 available 120V outlets and an available massive 7.2kW power source, you'll always have power at the ready.

FLEX YOUR POWER OF CHOICE

WHEELS THAT REALLY STANDOUT

Stylish and rugged, there's a wheel option to fit your taste. Aggressive and bold 17" forged-aluminum beadlock wheels come standard on the available F-150® Raptor® 37 Performance Package. XLT and LARIAT Sport Appearance Package models sport 20" 6-spoke Dark Alloy-painted aluminum wheels.

REFINED COMFORT IN A RUGGED EXTERIOR

Whether you work in it or play in it there's an interior and seating option to fit you and your crew that's stylish, comfortable and durable. Available leather-trimmed seats offer a touch of sophistication even when you're mucking it up off the beaten path.

COLORFUL PERSONALITY

The Ford F-150® pickup is offered in a large palette of bold and vibrant exterior colors. Now if only you could get one in each color because, a truck this versatile should be able to match whatever you're doing today.

2023 F-150® POWER

THE PICKUP WITH A LOT OF PICK UP

The 2023 F-150® pickup doesn't sit idle; it leads the power charge. It's a purpose-built giant of capability, tough as all get-out and eagerly waiting to tackle whatever terrain is put in front of it. Matched with impressive power ratings throughout the entire lineup, including the 3.5L PowerBoost™ Full Hybrid V6 engine, the F-150 pickup puts its legendary power up against those who dare to question it.

THERE'S A WHOLE LOT OF HORSEPOWER IN OUR STABLE

The Ford F-150® pickup is our ultimate work hard - play hard - truck. Whether you're a heavy hauler or off-road adventurer, there's a powerfully capable engine to back you up. From the grunt-worthy 400 horse 5.0L Ti-VCT V8 to the F-150® Raptor® terrain-shredding monstrous twin-turbo 3.5L 450 horsepower beast.

And just when you thought you'd seen it all the 3.5L PowerBoost™ Hybrid churns out a massive 570 ft. lb. of torque to match it's equally impressive 450 horsepower.

  1. Witham Auto Centers

    2033 La Porte Rd
    Waterloo, IA 50702

    • Sales: 319-234-4200
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  • Contact our Sales Department at: 319-234-4200
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